Finance sees the cost of a loyalty program every month. The value it creates rarely shows up in the same conversation. Sara Galloway of Annex Cloud talks with Len Llaguno, Founder and Managing Partner of Kyros, about how to prove loyalty's incremental value and tell a story finance will fund. Covers why loyalty gets labeled a cost center, how to prove value without A/B testing a whole program, what redemption rates really signal, and where AI helps with measurement. See the full transcript here: https://www.annexcloud.com/blog/fighting-for-loyalty-incremental-value/