Welcome to the Loyalty Lounge

It’s a place where you can find everything from quick visuals and deep-dive learnings to expert tips about loyalty. Whether you’re just thinking about launching a loyalty program or looking for ways to take your program to the next level—you’ll find best practices, insights, expert tips and much more.

The best part? You get to choose the content you want to engage with—on your schedule. It’s all right here at your fingertips. Very excited about videos? We’ve got ‘em. Overjoyed with infographics? Yep, they’re here. Passionate about podcasts? You’ll find plenty. Giddy about guides? You get the picture.

Here’s a quick preview of what you'll find:

Why loyalty?

Learn why loyalty should be an integral part of your strategic growth plan and understand all the ways it benefits your business.

Loyalty 101: An introduction to loyalty

Get a solid primer to understand key concepts and strategies and start your loyalty journey off with a strong foundation. 

Design your loyalty experience

Gain expert tips on how to structure your program—including everything from points and tiers to partnerships, gamification and more.

Play to win with gamification

Learn best practices for creating gamification strategies that infuse fun and excitement in your loyalty and brand experiences.

Blind Loyalty Challenge

Tune in for some quick insights and fun as loyalty experts react on their feet to three on-the-spot questions.

Supersize your program performance 

Learn how to fully leverage your loyalty program to drive growth, differentiate your brand and improve your customers’ experiences.

B2B loyalty bootcamp

Understand what’s unique about B2B loyalty vs. B2C, and gain insights on how to take your B2B relationships beyond discounts and differentiate your brand.

Choosing a loyalty solution

Learn what to look for in a loyalty solution—both the technology and the vendor—to ensure it delivers what you and your customers need today and tomorrow.

CX Anonymous

Get practical how-to tips on everything from creating a loyalty culture and effective project management to ensuring a successful program launch.

Get Personal with Loyalty Podcast

Listen in to gain insights and best practices from leading loyalty experts in each episode of this informative series.

We’re so glad you’re here! If you’d like to talk to one of our loyalty experts to explore what’s possible for your brand, contact us.