Discover how Schuler Shoes' Heart and Sole Rewards Program utilizes Annex Cloud's technology to provide a smooth and rewarding experience for both online and in-store shoppers.
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Discover loyalty in action with Kristen Finley, Schueller Schoes' Digital
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Integration Director.
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The family-owned footwear retailer renowned for its diverse selection of high-
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quality shoes
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prioritizes customer satisfaction through personalized service and expert
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fitting.
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Their heart and soul rewards program, powered by Enix Cloud, delivers tailored
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experiences
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to incentivize customer loyalty and drive results.
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Enix Cloud has helped us a lot in overcoming, first of all, some technical
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challenges.
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We have a pretty tough tech stack to integrate with and the platform has
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allowed us the flexibility
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to make it work. It's not always the easiest to integrate with all these
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different platforms,
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but we've been able to do it with Enix Cloud and we also have flexibility with
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our platforms.
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We can offer things like double points, extra points or an extra award.
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We have all different sorts of walls to increase the engagement.
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We've used it with brand partnerships. We've used it with our influencers.
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With the flexibility of the platform, the tools that I have available, and also
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the nitty-gritty
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of the technical implementation has all been easier with the Enix Cloud
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platform.
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The criteria that was most important to us in the selection process, there were
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a few things.
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One was the overall cost. We wanted an inclusive cost that we could plan for
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the next couple
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of years what we needed to budget for the program. I didn't want to have to
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plan if I wanted to add
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on a tool or functionality that I'd have to find new budget for that. That was
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a big consideration.
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The technical integration was a consideration. We do have a difficult tech
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stack to work with.
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Sometimes that was important for us to have that flexibility. We wanted it to
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be easy for our
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in-store salespeople to work with as well. We aren't online only. We actually,
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in the majority of
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our sales are in-store. I look at the sales staff on the floor, almost as
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another customer for me,
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because I have to have something that they can work with and they can talk
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about easily.
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We can do all of that with the flexibility of the platform.
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Our internal stakeholders included just about everybody, the marketing
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department, IT,
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counting, our buyers, and the retail stores, representatives for those in-store
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staff.
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All of those people were involved in evaluation of different platforms. They
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were given the
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opportunity to come to demos, to ask questions. Everyone participated as much
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as they could or as they
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wanted to. I was able to gather information and present it to them. We also
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were given the chance
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to talk to some existing customers. That was really helpful. There's even some
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local to me. That was
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really beneficial. I could join their programs and get an idea for it and talk
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directly to a user,
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so that was really helpful.
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