Schuler Shoes: Technology Integration

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Discover loyalty in action with Kristen Finley, Schueller Schoes' Digital

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Integration Director.

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The family-owned footwear retailer renowned for its diverse selection of high-

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quality shoes

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prioritizes customer satisfaction through personalized service and expert

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fitting.

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Their heart and soul rewards program, powered by Enix Cloud, delivers tailored

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experiences

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to incentivize customer loyalty and drive results.

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Enix Cloud has helped us a lot in overcoming, first of all, some technical

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challenges.

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We have a pretty tough tech stack to integrate with and the platform has

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allowed us the flexibility

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to make it work. It's not always the easiest to integrate with all these

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different platforms,

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but we've been able to do it with Enix Cloud and we also have flexibility with

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our platforms.

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We can offer things like double points, extra points or an extra award.

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We have all different sorts of walls to increase the engagement.

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We've used it with brand partnerships. We've used it with our influencers.

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With the flexibility of the platform, the tools that I have available, and also

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the nitty-gritty

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of the technical implementation has all been easier with the Enix Cloud

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platform.

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The criteria that was most important to us in the selection process, there were

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a few things.

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One was the overall cost. We wanted an inclusive cost that we could plan for

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the next couple

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of years what we needed to budget for the program. I didn't want to have to

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plan if I wanted to add

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on a tool or functionality that I'd have to find new budget for that. That was

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a big consideration.

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The technical integration was a consideration. We do have a difficult tech

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stack to work with.

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Sometimes that was important for us to have that flexibility. We wanted it to

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be easy for our

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in-store salespeople to work with as well. We aren't online only. We actually,

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in the majority of

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our sales are in-store. I look at the sales staff on the floor, almost as

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another customer for me,

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because I have to have something that they can work with and they can talk

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about easily.

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We can do all of that with the flexibility of the platform.

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Our internal stakeholders included just about everybody, the marketing

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department, IT,

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counting, our buyers, and the retail stores, representatives for those in-store

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staff.

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All of those people were involved in evaluation of different platforms. They

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were given the

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opportunity to come to demos, to ask questions. Everyone participated as much

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as they could or as they

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wanted to. I was able to gather information and present it to them. We also

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were given the chance

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to talk to some existing customers. That was really helpful. There's even some

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local to me. That was

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really beneficial. I could join their programs and get an idea for it and talk

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directly to a user,

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so that was really helpful.

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