Jake Madrigal 39 min

Loyalty Lessons: Launching Loyalty Campaigns


In this episode of CX Anonymous, we welcome Jake Madrigal, a Customer Success leader with a proven track record of launching successful loyalty programs. Jake dives deep into the strategic planning, risk management, and impactful execution that goes into crafting loyalty campaigns that truly resonate with customers across all touchpoints. Listen for some excellent examples of loyalty campaigns that might work for you!