Day in the Life of a Rewards Member

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To discover how seamless, integrated, cloud-based loyalty program management,

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powered by Annex Cloud,

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creates a smooth customer and employee experience.

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Let's follow Maria's journey with Best Run Coffee.

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Maria, a frequent coffee drinker, has many options to stop and get coffee on

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her way to work.

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She decides to try Best Run Coffee today.

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They have been promoting a new fall latte.

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She is asked at the register, she is a member of the loyalty program.

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Since Annex Cloud is integrated with the stores POS, the associates simply keys

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in her unique

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identifier to access Maria's profile.

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Since Maria is not yet a member, the associate creates a new profile on the

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spot.

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Maria instantly receives confirmation via text and email, welcoming her to the

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program.

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Right away, Maria is rewarded with 50 points for joining the program.

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She will receive another 50 points when she completes her member profile,

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and one point for each dollar spent from here on out.

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With her purchase history in her profile, the next time she visits the store,

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the associate greets her by name and recommends personalized upsells and ways

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for Maria to redeem her points.

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A few days later, Maria receives an email invite to download the Best Run

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Coffee mobile app.

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Here she can track her rewards and see what it will take to get her to the next

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status tier.

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Annex Cloud manages her profile information in the app experience.

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She sees the same information which she logs in online.

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Since loyalty data helps the marketer trigger individualized promotions and

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experiences like gamification,

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Maria is pushed notified to visit Best Run Coffee more often,

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even choosing Best Run over competitors because of her personalized messaging.

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Best Run Coffee uses the Annex Cloud Survey function to get feedback on their

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next seasonal flavor.

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Maria is rewarded 20 points for her participation.

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Maria has now earned enough points to redeem the free coffee,

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and since her coffee is free, she decides to purchase a branded reusable cup.

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It's a double points event for members only, so she receives two points per

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dollar spent for her coffee cup.

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It's easy to manage events with Annex Cloud campaigns.

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The platform is purpose-built to execute interactive and engaging promotions

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that motivate behaviors beyond the transaction.

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Maria earns a badge for participating in the event, so she shares her referral

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code on social media with a photo of her new mug.

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Her friend in London gets curious about her referral offer and decides to visit

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their local Best Run Coffee to join the program.

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Best Run Coffee can manage their US and UK-based programs from the same Annex

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Cloud instance using our multi-template technology

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to customize by region, language, time zone, and currency.

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Maria receives 10 points for every sign-up using her referral code.

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This is how Annex Cloud turns customers into advocates without of the box

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social loyalty, ratings, and referrals.

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Maria stops visiting Best Run Coffee for three weeks since Annex Cloud is

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highly configurable,

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inactive members trigger a churn workflow, in conjunction with the ESP.

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Annex Cloud generates a $5 gift card code that is inserted into a branded email

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sent directly to Maria.

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She uses her unique code to get T, she is cutting back on caffeine.

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She opens her app and updates her preferences in her member profile.

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This information is then used to update her experience from coffee focused to T

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-focused so she can continue to discover the value of Best Run Coffee.

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Gathering data such as dietary preferences helps deepen customer relationships

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over time.

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With Annex Cloud, marketers can configure and capture an unlimited amount of

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loyalty attributes.

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Build brand awareness, gather accurate customer data,

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motivate behaviors beyond the transaction, personalize the customer experience,

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trigger automation, increase purchases, and retain more customers with the Anne

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x Cloud

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loyalty engagement platform.