Annex Cloud 4 min

Puma Customer Journey




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Imagine a loyalty program that incentivizes and rewards customers for shopping

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and interacting with Puma.

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With Annex Cloud, it's possible to fully integrate loyalty into everyday

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interactions.

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It's possible to gain momentum.

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Meet Alex, 30-year-old avid runner who loves hanging out with his friends and

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looking and feeling his best.

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He lives in sunny Carlsbad, California.

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Every morning, Alex records his run in Puma Track.

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And on non-running days, he follows along with one of the exclusive workouts.

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While on Puma Track, Alex is served a carousel tile that entices him to join

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momentum Puma's new loyalty program.

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He loves the app. He loves his Puma apparel, and he decides to enroll.

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He instantly earns 200 points just for signing up.

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He receives a push notification to complete his profile to earn another 200

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points and personalized welcome package.

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While in-app, he clicks on shop and decides to purchase a new Cloud's fun

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running team.

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For every $1 he spends, he earns 10 points.

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The running team adds 340 more points to his balance.

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As he waits for his tea to be shipped, Puma Track prompts him to join this

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month's fitness challenge.

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It's worth 200 points. He begins his 30-day challenge the next morning with a

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quick workout.

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Alex enjoys an active lifestyle.

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While on vacation, he snaps a photo of himself in his new running tea and tags

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Puma.

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Because he has connected his social media to momentum, he receives a community

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ambassador badge.

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Alex posts his Puma gear every week and soon reaches a new level of the program

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Because of his new level and community ambassador badge, Alex is selected to

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attend an exclusive drop event at his local Puma store.

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He gets a member's only gift when he purchases the pre-release sneakers and

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racks up more points.

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Alex continues to earn points from his fitness challenges and community

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ambassadorship, so when it comes to his birthday, he caches out his birthday

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reward on a shopping spree.

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By the end of the year, Alex is a VIP loyalty member.

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He's bought from Puma several times and receives points multipliers with his

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new status.

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The perks are so good it doesn't make sense to get his gear anywhere else.

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Alex knows he can get even more points by referring people to this awesome

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program, so he invites his buddy Mike via text.

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On the other side of the city, Mike, 35-year-old dad of two, receives the text

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invite to momentum from Alex.

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Mike looks for any opportunity to save some money on gear for his growing kids.

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He joins the program to earn his 200 points.

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It's back to school season and Mike's wife tasks in with buying the kids, some

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dependable trainers to run and play in.

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Mike looks at his inbox and discovers a member's only email to earn double

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points at the back-to-school campaign and heads out to the Puma store.

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While at the store, Mike opens the Puma app to check his points balance and

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sees Alex's post from the drop event.

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The shoes catches eye. Mike clicks on the product link in the photo and is

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shown the matching outfit.

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He grabs both and heads to check out with his member barcode pulled up.

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Mike checks out and receives his receipt in his app.

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He sees his 4,000 points pending and shows his wife Heather when he gets home.

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Heather loves his resourcefulness and how great he looks in the outfit.

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Life gets busy for Mike and in early December he gets a push notification

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reminding him of his large points balance, which is enough to redeem.

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He's thinking about Christmas gifts and starts browsing.

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His log in gains him 25 points and he redeems his balance for $20, often

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matching set for Heather to wear at school drop off.

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Heather loves the gift and now she too looks great in Puma.

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By the end of the year, Mike has purchased two times more than he would have if

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he had not been invited to Momentum.

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His purchase decisions have become more deliberate and he actively thinks about

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choosing Puma.

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This is the vision we have for Momentum by Puma, an integrated individualized,

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impactful and inspired loyalty program that meets the customer where they are

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to drive action.

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Empower the marketer with truly flexible configuration options to design a

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program tailored to the customers we know and love all over the world.

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Deliver loyalty forever faster with Annex Cloud.

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(upbeat music)

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