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Imagine a loyalty program that incentivizes and rewards customers for shopping
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and interacting with Puma.
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With Annex Cloud, it's possible to fully integrate loyalty into everyday
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interactions.
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It's possible to gain momentum.
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Meet Alex, 30-year-old avid runner who loves hanging out with his friends and
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looking and feeling his best.
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He lives in sunny Carlsbad, California.
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Every morning, Alex records his run in Puma Track.
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And on non-running days, he follows along with one of the exclusive workouts.
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While on Puma Track, Alex is served a carousel tile that entices him to join
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momentum Puma's new loyalty program.
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He loves the app. He loves his Puma apparel, and he decides to enroll.
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He instantly earns 200 points just for signing up.
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He receives a push notification to complete his profile to earn another 200
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points and personalized welcome package.
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While in-app, he clicks on shop and decides to purchase a new Cloud's fun
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running team.
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For every $1 he spends, he earns 10 points.
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The running team adds 340 more points to his balance.
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As he waits for his tea to be shipped, Puma Track prompts him to join this
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month's fitness challenge.
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It's worth 200 points. He begins his 30-day challenge the next morning with a
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quick workout.
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Alex enjoys an active lifestyle.
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While on vacation, he snaps a photo of himself in his new running tea and tags
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Puma.
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Because he has connected his social media to momentum, he receives a community
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ambassador badge.
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Alex posts his Puma gear every week and soon reaches a new level of the program
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Because of his new level and community ambassador badge, Alex is selected to
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attend an exclusive drop event at his local Puma store.
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He gets a member's only gift when he purchases the pre-release sneakers and
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racks up more points.
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Alex continues to earn points from his fitness challenges and community
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ambassadorship, so when it comes to his birthday, he caches out his birthday
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reward on a shopping spree.
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By the end of the year, Alex is a VIP loyalty member.
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He's bought from Puma several times and receives points multipliers with his
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new status.
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The perks are so good it doesn't make sense to get his gear anywhere else.
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Alex knows he can get even more points by referring people to this awesome
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program, so he invites his buddy Mike via text.
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On the other side of the city, Mike, 35-year-old dad of two, receives the text
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invite to momentum from Alex.
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Mike looks for any opportunity to save some money on gear for his growing kids.
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He joins the program to earn his 200 points.
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It's back to school season and Mike's wife tasks in with buying the kids, some
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dependable trainers to run and play in.
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Mike looks at his inbox and discovers a member's only email to earn double
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points at the back-to-school campaign and heads out to the Puma store.
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While at the store, Mike opens the Puma app to check his points balance and
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sees Alex's post from the drop event.
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The shoes catches eye. Mike clicks on the product link in the photo and is
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shown the matching outfit.
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He grabs both and heads to check out with his member barcode pulled up.
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Mike checks out and receives his receipt in his app.
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He sees his 4,000 points pending and shows his wife Heather when he gets home.
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Heather loves his resourcefulness and how great he looks in the outfit.
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Life gets busy for Mike and in early December he gets a push notification
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reminding him of his large points balance, which is enough to redeem.
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He's thinking about Christmas gifts and starts browsing.
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His log in gains him 25 points and he redeems his balance for $20, often
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matching set for Heather to wear at school drop off.
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Heather loves the gift and now she too looks great in Puma.
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By the end of the year, Mike has purchased two times more than he would have if
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he had not been invited to Momentum.
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His purchase decisions have become more deliberate and he actively thinks about
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choosing Puma.
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This is the vision we have for Momentum by Puma, an integrated individualized,
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impactful and inspired loyalty program that meets the customer where they are
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to drive action.
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Empower the marketer with truly flexible configuration options to design a
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program tailored to the customers we know and love all over the world.
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Deliver loyalty forever faster with Annex Cloud.
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(upbeat music)