Annex Cloud 3 min

Omnichannel Customer Loyalty Journey


Envision your loyalty program in everyday customer interactions, driving engagement and revenue. Bring your loyalty strategy to life and deliver loyalty experiences across the customer journey with the Annex Cloud Loyalty Experience Platform



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Imagine a loyalty program that incentivizes and rewards customers for shopping

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and interacting with your brand.

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With the Annex Cloud Loyalty Experience Platform, it's possible to fully

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integrate loyalty into everyday customer interactions.

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Meet Tim. He shops with your brand regularly in store, online, and in the

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mobile app.

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While on the mobile app, Tim is served a carousel tile that entices him to join

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your loyalty program.

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He loves the app, he loves your products, and he decides to enroll.

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He instantly earns 200 points just for signing up.

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He receives a push notification to complete his profile to earn another 200

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points and personalized welcome package.

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While in-app, he clicks on shop and decides to purchase.

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For every $1 he spends, he earns 10 points.

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As he waits for his product to be shipped, a push notification prompts him to

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join this month's social challenge.

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It's worth 200 points because he has connected his social media to the program.

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He also receives a Community Ambassador badge.

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Tim posts himself using the product several times and soon reaches a new level

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of the program.

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Because of his new level and Community Ambassador badge, Tim is selected to

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attend an exclusive event

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at his local store.

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Tim continues to earn points from his in-app challenges and Community

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Ambassador ship, so when it comes to his birthday,

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he caches out his birthday reward on a shopping spree.

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By the end of the year, Tim is a VIP loyalty member.

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He's bought from your brand several times and receives points multipliers with

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his new status.

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The perks are so good it doesn't make sense to shop anywhere else.

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Tim knows he can get even more points by referring people to this awesome

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program, so he invites his buddy Mike via text.

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On the other side of the city, Mike, 35-year-old dad of two, receives a text

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invite from Tim.

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Mike looks for any opportunity to save some money for his family.

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He joins the program to earn his 200 points.

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Mike looks at his inbox and discovers and members only email to earn double

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points on an annual campaign and heads out to your store.

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Mike checks out and the customer service associate asks him if he is part of

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the loyalty program.

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Mike says yes and pulls up his member barcode to be scanned.

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He can view his receipt in his app and sees the purchase is worth 4,000 points.

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When he has to make a partial return, the CSR scans his barcode again.

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Processes the return and annex cloud loyalty experience platform automatically

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deducts the points from his balance for the returned product.

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But the CSR decides to gift him 100 points back for being such a loyal customer

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Mike leaves the store satisfied even though the product didn't work for him.

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He uses his large points balance on his next purchase.

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By the end of the year, Mike has purchased two times more than he would have if

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he had not been invited to the program.

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His purchase decisions have become more deliberate and he actively thinks about

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choosing your brand because he feels highly valued.

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This is the vision we have for your loyalty program.

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An integrated, individualized, impactful and inspired loyalty program that

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needs the customer where they are to drive action.

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Empower the marketer with truly flexible configuration options to design a

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program tailored to the customers we know and love all over the world.

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Deliver truly on me channel loyalty with annex cloud.

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