Omnichannel Customer Loyalty Journey

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Imagine a loyalty program that incentivizes and rewards customers for shopping

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and interacting with your brand.

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With the Annex Cloud Loyalty Experience Platform, it's possible to fully

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integrate loyalty into everyday customer interactions.

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Meet Tim. He shops with your brand regularly in store, online, and in the

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mobile app.

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While on the mobile app, Tim is served a carousel tile that entices him to join

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your loyalty program.

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He loves the app, he loves your products, and he decides to enroll.

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He instantly earns 200 points just for signing up.

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He receives a push notification to complete his profile to earn another 200

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points and personalized welcome package.

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While in-app, he clicks on shop and decides to purchase.

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For every $1 he spends, he earns 10 points.

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As he waits for his product to be shipped, a push notification prompts him to

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join this month's social challenge.

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It's worth 200 points because he has connected his social media to the program.

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He also receives a Community Ambassador badge.

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Tim posts himself using the product several times and soon reaches a new level

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of the program.

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Because of his new level and Community Ambassador badge, Tim is selected to

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attend an exclusive event

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at his local store.

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Tim continues to earn points from his in-app challenges and Community

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Ambassador ship, so when it comes to his birthday,

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he caches out his birthday reward on a shopping spree.

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By the end of the year, Tim is a VIP loyalty member.

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He's bought from your brand several times and receives points multipliers with

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his new status.

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The perks are so good it doesn't make sense to shop anywhere else.

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Tim knows he can get even more points by referring people to this awesome

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program, so he invites his buddy Mike via text.

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On the other side of the city, Mike, 35-year-old dad of two, receives a text

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invite from Tim.

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Mike looks for any opportunity to save some money for his family.

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He joins the program to earn his 200 points.

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Mike looks at his inbox and discovers and members only email to earn double

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points on an annual campaign and heads out to your store.

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Mike checks out and the customer service associate asks him if he is part of

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the loyalty program.

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Mike says yes and pulls up his member barcode to be scanned.

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He can view his receipt in his app and sees the purchase is worth 4,000 points.

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When he has to make a partial return, the CSR scans his barcode again.

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Processes the return and annex cloud loyalty experience platform automatically

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deducts the points from his balance for the returned product.

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But the CSR decides to gift him 100 points back for being such a loyal customer

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Mike leaves the store satisfied even though the product didn't work for him.

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He uses his large points balance on his next purchase.

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By the end of the year, Mike has purchased two times more than he would have if

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he had not been invited to the program.

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His purchase decisions have become more deliberate and he actively thinks about

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choosing your brand because he feels highly valued.

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This is the vision we have for your loyalty program.

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An integrated, individualized, impactful and inspired loyalty program that

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needs the customer where they are to drive action.

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Empower the marketer with truly flexible configuration options to design a

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program tailored to the customers we know and love all over the world.

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Deliver truly on me channel loyalty with annex cloud.