Annex Cloud 3 min

Multi-Template Capability Overview


Annex Cloud's multi-template capability reduces program time to value when managing multiple programs, brands, and regions. This technology empowers global brands, single brands with multiple customer types, or house of brands to seamlessly deliver personalized loyalty experiences that increase engagement, purchasing, and more



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For enterprise brands, having global oversight and regional autonomy is

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essential to enhance the direct connection with customers.

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Annex Cloud's multi-template capabilities empower brands to manage multiple

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regions, brands, and programs without affecting each other.

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It is simple to replicate and tailor programs, cutting down the cost, time, and

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effort of launching new markets.

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Meet David, Marketing Manager of a Global Brand.

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He is responsible for creating digital loyalty campaigns for the German region.

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David uses the Annex Cloud Loyalty Experience platform to localize campaigns.

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Localizing his program allows David to tailor the experience, program rules,

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frequency, and messaging of loyalty campaigns to collect zero and first-party

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data,

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increase engagement, and impact retention for his specific market.

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David can easily create, deliver, and track rewards for the German region in

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the Annex Cloud dashboard.

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David's manager, Gary, runs regional and global reporting to monitor the

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loyalty program.

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With 125+ integrations, Gary's fellow leaders also utilize loyalty data to

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tailor campaigns, segmentation, product development, and merchandising

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logistics.

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David helps Francis set up a program for Italy using the Annex Cloud template,

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which cut Francis Project implementation timeline in half.

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Francis customizes the program for her region.

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She changed the currency, time zone, and language.

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The Italy region has members in multiple programs.

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Annex Cloud manages them as a single record and can collect different

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attributes from each program profile.

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Francis can see who has purchased across the programs and their complete

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spending profile.

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This customer group profile helps her understand who she might be able to cross

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-market products to, increasing customer lifetime value.

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She uses segmentation to craft individualized messaging for these high-value

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customers.

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Separate programs, access through one user app or multiple, execute under

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regional data privacy, and compliance requirements, ensuring all local and

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international laws are followed.

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Gary runs a report on Germany and Italy for a holistic view of the program.

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He notices a promotion did better in Germany than in Italy, and he asks Francis

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to run different variations to test and learn why the promotion wasn't working

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in Italy.

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Francis partners with her Annex Cloud Customer Success Manager, and they

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determine her market response to a different type of reward.

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Her Customer Success Manager shows her how to quickly replace the reward from

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her admin dashboard.

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With the push of a button, the in-app promotion switches over for her region

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and a push notification results in a 50% lift in redemption.

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Annex Cloud is the comprehensive and agile program management solution that is

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future-proof and scalable.

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Our multi-template technology decreases time to value when launching and

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managing complex loyalty programs.

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We empower the marketer and brand to launch, scale, and compete across global

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markets.

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Learn more. Contact us today.

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