Annex Cloud 5 min

Dick’s Sporting Goods User Story


Thanks for watching, Dick's Sporting Goods! We look forward to learning more about Loyalty 2.0 and how Annex Cloud can empower your teams



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Imagine deploying hyper personalized campaigns to advanced segments with

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measurable results

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that build emotional loyalty and increases customer lifetime value for the best

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sports company in the world.

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Empowering the teams that execute customer experience doesn't have to be

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complicated.

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Give the power back to Dick's Sporting Goods marketers to create the experience

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athletes deserve,

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with the NX Cloud loyalty experience platform.

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Meet Marketing Mary, a marketing manager at Dick's Sporting Goods.

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Mary is responsible for executing the loyalty 2.0 strategy with NX Cloud.

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Together with their dedicated implementation team, IT and marketing was able to

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seamlessly migrate

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and implement loyalty2.0.

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Right on time for the Spring 2020-25 launch.

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Mary prepared for the launch by learning about her new platform capabilities

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through NX Cloud Academy.

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Her dashboards easy to use tile design places all her new tools at her

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fingertips.

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This dashboard is recognized by Forrester as 5 out of 5 for user experience.

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Mary effortlessly defines the tiers, earning rules and action series with

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milestones.

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She can deploy these configurations in minutes.

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The unique structure of the 2.0 program utilizes householding,

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a parent-child relationship that captures profiles for each individual athlete

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under a guardian profile

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that allows Mary to tailor her messaging by age, sport, gender and much more.

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Mary can survey her athletes to capture any combination of data in a unified

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profile

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long after their purchase or in-store visit.

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Mary's data is complete and accurate, even across channels.

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Athletes self-identify in-store on the mobile app and while online shopping.

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Through NX Cloud APIs, Mary ties all interactions with Dix teammates to the

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athlete.

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She uses these channels to insert loyalty in every interaction.

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By reminding athletes of their points balance, she effortlessly increases

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purchase frequency

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and average order value. This allows Mary and the entire Dix team to meet

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athletes where they

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are in their journey.

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Mary's time to market with personalized loyalty campaigns is faster than ever.

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Mary can easily communicate the impact and value of a promotion, campaign,

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segment and the overall

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program with many pre-bill reports such as member, liability and campaign.

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Mary's data is mapped to the Adobe Experience Manager for strategic and

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proactive data-driven

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decision-making. The program feeds actionable insights to the rest of the

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organization,

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empowering product managers to develop better products,

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merchandising to optimize inventory, finance to forecast revenue, and IT to

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focus on other data

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priorities. Speaking of IT, Isaac is also confident in the decision to migrate

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to NX Cloud.

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During the implementation, Isaac guided the NX Cloud team to ensure the loyalty

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data model

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not only supported the Adobe CDP data model but that new loyalty attributes

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were properly

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mapped via API to contribute to the company's 360-athlete view.

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The identity data collected by NX Cloud helps solve some of his biggest

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customer data challenges.

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Moving to SAS, loyalty program management has freed up Isaac's roadmap. His

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developers can

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work through other priorities, knowing NX Cloud product managers are handling

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innovation,

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and Mary is supported by her customer success manager. Isaac also enjoys the

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dedicated customer

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success support with NX Cloud. Their experience and expertise advise Dick's

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Sporting Goods to

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optimize their platform for maximum key performance impact and is a strategic

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arm of support for

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the loyalty2.0 roadmap. Isaac and Mary join the monthly virtual loyalty lounge,

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an online strategic

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office hour with her peers to further their loyalty knowledge. Isaac and Mary

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have fully

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bought into the loyalty program evolution, knowing that NX Cloud is constantly

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innovating

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the platform to develop, test, and deploy the latest features for Mary's team

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to execute

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experiences that generate emotional loyalty, increase engagement, and customer

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lifetime value.

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The NX Cloud loyalty experience platform is Dick's Sporting Goods, Scalable,

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Comprehensive,

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and Futureproof Partner to execute loyalty2.0, 3.0, and beyond. We can't wait

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to bring your

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strategy to life. Just listen to how excited Mark and Jake are. Hey, this is

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Mark Woodward,

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I'm the CEO of NX Cloud. Whether I'm buying my kids' Sporting Goods, or my

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running gear,

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or my tail and make golf equipment, who also happen to be an NX Cloud customer?

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We've been buying all

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of our gear at Dick's Sporting Goods and San Jose for years. We'd love to take

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you on your

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loyalty journey. Thanks very much. Hi there, Jake Magigal, Head of Customer

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Success for NX Cloud.

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Dick's Sporting Goods in Pasadena has always been a go-to of mine. Whether it's

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for a new grip

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for their clubs or a fresh pair of Air Force ones, I always enjoy going to Dick

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's Sporting Goods.

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We're really looking forward to the opportunity to work with you on your

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loyalty program and

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the future expansion of it. Hope you have a good day.

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